Sales and marketing
Plant hire social media and video marketing
Which social platforms work for plant hire, what to post, how to film machines safely, and a simple weekly routine that brings enquiries.
Key takeaways
- Pick one or two platforms your customers actually use; don't try to be everywhere.
- Post real machines on real jobs; short videos of work outperform polished adverts.
- Ask permission before filming on customers' sites, and never post unsafe practice.
- A simple weekly routine beats bursts of activity.
Which platforms
| Platform | Good for | Typical audience |
|---|---|---|
| Local trade groups, community pages, reviews | Builders, landscapers, homeowners | |
| Photos and short videos of machines at work | Landscapers, younger trades | |
| TikTok / YouTube Shorts | Short videos, machines in action | Wide reach, younger operators |
| YouTube | How-to and machine walkround videos | Homeowners and new trades researching |
| Contractors, housebuilders, procurement | Larger customers and partners |
What to post
Machines at work
Short clips of your machines on jobs (with permission).
New arrivals
A new machine or attachment, with specs and price.
Availability
"Free this week" posts for idle machines.
Tips
Which machine for which job; access widths.
Behind the scenes
Servicing, cleaning, loading, the team.
Customer shout-outs
Thank regular customers and share their work.
Filming machines
- Phone video is fine: horizontal for YouTube, vertical for Reels, Shorts and TikTok.
- Keep clips short: 15–45 seconds.
- Show the machine's size against a gate, wall or person for scale.
- Ask the customer before filming their site, and avoid filming people without consent.
- Make sure everyone in shot follows safe practice: PPE, exclusion zones, seat belts.
A weekly routine
- 01
Monday
Post what's available this week.
- 02
Midweek
One video or photo from a job.
- 03
Friday
A tip, a new arrival or a thank-you.
- 04
Every day
Reply to comments and messages quickly.
- 05
Monthly
Check which posts brought enquiries.
Things to avoid
- Posting customers' sites, vehicles or addresses without permission.
- Arguing in comments.
- Buying followers.
- Running competitions that break platform rules.
- Letting accounts go silent for months; an inactive page looks like a closed business.
FAQs
Common questions
Which social media is best for plant hire?
What should a plant hire company post on social media?
Can I film my machines on a customer's site?
Keep going
Related guides
Plant hire content marketing ideas
Guides and case studies that bring enquiries.
Read guide →
Building reviews and reputation in plant hire
More genuine reviews, within the rules.
Read guide →
How to find plant hire customers
Where your first customers actually come from.
Read guide →
Selling plant hire to builders and landscapers
Repeat hire from builders and landscapers.
Read guide →
This guide is general information for people setting up a plant hire business in the UK. It is not legal, tax, insurance or financial advice. Rules and thresholds change, so check current guidance on GOV.UK and take advice from an accountant, solicitor or broker before acting.